PR / DIGITAL ACTIVATION / REAL LIVE MARKETING
0
MINVESTMENT
MEDIA
+18M
IMPRESSIONS
+1.1M
EARNED MEDIA
'THE BIGGEST
FASHION HACK
OF THE YEAR'
When Balenciaga released a limited edition series of destroyed-looking sneakers, we decided to create our own limited edition. The only difference is that our shoes are truly destroyed, because they’ve been worn for months (in some cases years) by people living on the streets.
‘Truly Destroyed’ is a non profit project created by Cloudfactory for The Dutch Salvation Army together with fashion photographer Carli Hermès.
Cannes Lions Awards 2023 - PR- Shortlist
Cannes Lions Awards 2023 - PR- Shortlist
Cannes Lions Awards 2023 - Brand Experience and Activation - Shortlist
Merit Award 2023 One Show
Clio Awards 2023 - Real Time Response - Silver
Clio Awards 2023 - Use of Fashion & Beauty - Silver
Clio Awards 2023 - Cause Related - Bronze
The One Show 2023 - Innovation in PR - Shortlist
The One Show 2023 - Digital & Online - Shortlist
The One Show 2023 - Current Event Response - Shortlist
PHNX Awards 2023 - Business Activation - Shortlist
Eurobest Awards 2022 - Business Activation - Bronze
Eurobest Awards 2022 PR - Shortlist
ADCN The Dutch Creativity awards 2022 - PR - Silver
ADCN The Dutch Creativity awards 2022 - Business and Activation - Silver
